Heejab Fashion Show Summer 2013

I have been to busy to share this delight but I could not wait any longer... UCT MSA hosted there first ever Heejab FASHION SHOW!!!!

I have worked at Cape Town Fashion Week, helped new designers launch their brands, and have only worked on a few shows relating to Islamic fashion this was an amazing opportunity...

There were three designers that show cased there perceptions of MODEST beauty. It was beautiful to see the diversity within CAPE Towns Islamic FASHION. I loved the designers simplistic styles, bright colours and the incorporation of West meets East. Colour blocking was the dominant trend by all three designers, perfect for Summer.  Curly Locks my neglected brand had the opportunity to showcase our Headscarf styling,Curly Locks jewelry, Make up and of course photography abilities. I would like to thank Haajer kader for her assistance she was a real Super STAR...I worked closely with NECESSITIES, sourcing scarfs from them and styling headgear for the designers of NAKAU Collections and DRESS CODE. These two brands have completely different styles, which was really fun and at times challenging, but thankfully NECESSITIES provided us with a wide variety to choose from.

 Curly Locks Styling for DRESS CODE

Step1: Chose a Scarf. I Chose a long multicolored scarf that blended into different earthy tones. The earthy shades mixed with big brown beads and a Curly Locks original clip on earrings, which added some boho chic to the evening dress. 

Step2: Once scarf is placed on firmly, I twisted the layers around her bun, similar to a turban style. Hair grips may be added to keep the scarf in place. I chose an extremely long scarf to add volume to the turban. Instead of completely twirling the scarf I put the rest of the scarf on her left shoulder to hang loosely.

Step 3: It always important to make sure that the scarf is tight enough and wont slide off, so that the wearer feels comfortable. The look is thus complete indicating how one can turn evening wear more casual by adding a jacket, cotton earthy toned scarf and wooden beads

Above gold and pink are used as a base creating some volume. The top layer is a printed floral scarf draped in a traditional Cape Malay style.
Curly Locks Styling for NAKAU 

I used  a plain yellow cotton scarf as my base to give stability and added a blue animal print scarf, which I platted in to the yellow. These animal print scarves are sold 3 for R100 and come in pinks, white, blacks, purples and blue.

I used a pure Black Turkish pashmina(R60 each, two for R100) as my base. To add some colour I intertwined the pashmina with a plain long orange scarf and a chiffon neon green(Long scarves R40 each). Below I applied the same method with maroons and gold, but alternatively I placed a gold pashmina loosely around the turban.

The  first scarf below is square Turkish silk scarf (R85 each, two for R120), that was draped as a Turban. The other two styles are examples of how long scarves can be used as headbands. Adding more then one long scarf (R40 each) with fun twists and plats to create a layered headband, for a fun beach day or just to add some boho chic.

DRESS CODE Ladies

It was the first time that Shamiela Omar and Radiyah Chikte showcased their designs. They dressed these lovely ladies in an array of long dresses, skirts and well fitted tops. Layers of fabric with elements of lace and printed fabrics were incorporated into each garment. 

I love the details, short jackets, waistcoats and pops of colours that were added with accessories. Such as the tiny belts, jewelry and MUST have bright wedges that could be seen as these ladies walked the catwalk. Layers of scarves were draped on each model, predominately long scarves in bright colours and Turkish printed silk scarves with animal prints, geometric, floral and mixed prints. These scarves are sold at R85 each but are on special, two for R120. A real deal as prints are big this summer and look fabulous with colour blocking.



















This outfit is elegant and timeless, reflecting the DRESS CODE mantra of creating Islamic evening wear for all women...


















I added boho head wear with Curly Locks beads and earrings(R40) to this outfit. The crowd went crazy when this young lady walked in. The pop of orange in her ring and wedged shoe brought youthful elements to this classic green evening dress. The cropped white jacket  definitely a Summer MUST have.

This white long dress with textured fabric is stunning for a summer evening. Any pops of colour merely add a little extra flare to the already perfect dress. Here hot pink wedges, a pink chiffon scarf(R40) was intertwined with another bright colour. The animal print scarf gave the look a little something feisty. Below a black pashmina was loosely draped around her neck with layered black scarf underneath a silk print from Necessities.

NAKAU COLLECTIONS 

Designers Nazeema and Kauthar Noor. These lovely ladies love to play with colour, mixing and matching prints. This can be seen in their entire collection, especially in the designer Kauthars outfit. I want those pants. There collection contains long flowy skirts that are a MUST have for Summer. Worn with either a silk blouse to dress up the outfit or a Cotton shirt, for a more boho casual appeal. Colour Blocking is used not only in their clothing, but also added in their accessories with cute leather bags. The models had big statement jewelry, which stood out against the bright  array of colours.

The Nakau philosophy of fun, colour and style was matched well with my Curly Locks headgear, styling plats and layered scarves reflecting their chic modern modesty, an  inspiration for this Summer... The diversity of Nakau provides for the needs of all women, with their Heejab cloaks in maroon and beige, that can be worn at any time. The lavish, long silk dresses underneath perfect evening wear. These young designers even offer Islamic Bridal abayas on the bottom left, which is a refreshing and unique approach to bridal wear.

For more information on the bridal abayas, ladies clothing or caftans contact Nazeema Noor at +27  76 865 2489 or email at nakau.c@gmail.com

For information on Necessities scarves contact me at goksen.effendi@gmail.com. or visit there stores in Ottery.

The evening was wonderful, the MSA TEAM hosted a great show, the venue was decorated beautifully, an abundance of food and drinks, with beautiful women and clothing, the guests were beautifully dressed in high fashion displaying their inner Fashionista.

This lovely lady in the audience stood out with her clear sense of Islamic fashion, her modest dressing reflecting her usage of colour blocking. Loved her outfit, long skirts are definitely a must have this summer. The nature of the skirt elongating the figure. I think I might own a pair of those pumps. True Fashionistas are not afraid to step out from the crowd and stand out... There is big difference between trend setters like NAKAU and fashion followers. Do not merely choose to follow trends, identify your own style.. Mix and Match, get creative because it is better to be extraordinary... 

Define your own style

<3 G